Marketing & Brand

Direct Mail

Junk Mail No More

Personalized URLs (PURLs) for every recipient. 'Scan here, John' increases response rates by 3x.

Create Your Direct Mail QR — Free

The Old Way Doesn't Work

✗Direct mail response rates are low (1-2%)
✗Measuring ROI is a guessing game
✗Generic offers don't convert
✗Typing in URLs kills the momentum
✗A/B testing is expensive
✗No digital follow-up capability
⚠️Personalized direct mail (using names and specific offers) can yield response rates up to 15x higher than generic mail.

There's a Better Way

With CirculateQR, you:

✓Individual tracking per piece
✓Personalized landing pages
✓Instant response
✓Digital retargeting
✓A/B test different offers
✓Email capture

“Mail that knows your name.”

How It Works

1

Print variable QRs

Each postcard gets a unique QR code linked to a specific ID.

2

Recipient scans

Landing page says 'Hello Sarah! Here is your offer'.

3

Convert

Pre-filled forms make claiming the offer easy.

4

Follow up

If they scan but don't buy, retarget them online.

Get Started — Free

Real Marketing & Brand. Real Results.

Don't just take our word for it.

“Auto Dealer”

Sent mailers for service discounts. Scans linked to online scheduling. Service bay bookings up 40%.

📍 Dallas, TX•Automotive•📊 40% bookings up

“Dental Practice”

'Scan to book checkup'. New patient acquisition cost dropped by half compared to generic mailers.

📍 Chicago, IL•Healthcare•📊 Half CPA

“Non-Profit”

Year-end giving appeal. The QR pre-filled the donation form with their last year's gift amount.

📍 New York, NY•Charity•📊 Higher avg gift

“Real Estate”

Just Listed cards. 'Scan for price'. captured 200 seller leads in one neighborhood.

📍 Seattle, WA•Realtor•📊 200 leads

Advanced Features for Direct Mail

PURLs

Personalized URLs for massive variable data printing campaigns.

Scan Notifications

Sales rep gets an email: 'John Smith just scanned your mailer'.

Retargeting Audience

Build a 'Scanned Mail' audience in Facebook Ads.

Geo-Heatmap

See which neighborhoods are responding best.

ℹ️ Advanced features available on Studio tier and above

Frequently Asked Questions

How do we print unique codes?

We export a CSV of unique QR images for your mail house.

Is it expensive?

Costs less than a penny per piece extra, pays for itself in conversion.

Can we track who scanned?

Yes. Because every code is unique, you know exactly who responded.

What if they don't buy?

You still know they were interested. Follow up with a call or email.

Does it work with EDDM?

Yes, use a generic code for Every Door Direct Mail with geo-tracking.

CirculateQR vs. The Old Way

CirculateQRGeneric URLsPhone Numbers
PersonalizationHighNoneLow
Tracking Accuracy100%LowLow
FrictionLowHighMedium
Digital integrationHighMediumNone
RetargetingYesNoNo
Response rateHighLowMedium
ImplementationVariableStaticStatic

Ready to Upgrade Your Direct Mail?

Join thousands already using CirculateQR. Create your first QR in under 60 seconds.

Create Your Direct Mail QR — Free
✓ No credit card required✓ Free tier available✓ Upgrade anytime

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