Let window shoppers reach you when you're closed
To use a QR code in a shop window, make a link code that opens your online shop, booking page or menu. CirculateQR's Storefront Window template adds UTM tags (source qr, medium window-sign) so window visits show up in your web analytics, and counts scans by day and time. Change the destination when the display changes. On Studio, a time rule can open your booking page during opening hours and the online shop after closing.
Why the printed version falls short
Window shoppers walk past after hours with no way to buy
Opening times and offers change faster than window signs
A web address on the glass is easy to ignore
You can't tell whether a window display gets attention
Storefront Windows with CirculateQR
Put a link code in the window that opens your online shop, booking page or menu. Scans are counted, so you can see when people stop and look.
- Passers-by open your online shop, booking page or menu
- Change the destination when the display changes
- See scans by day and time
- Visits tagged with UTM medium window-sign
- A code in your colors that fits the window design
How to set it up
Choose the page
Your online shop, a product collection, a booking page or your menu. Paste the link into Studio and keep Analytics on.Check the campaign tags
The template adds UTM tags such as source qr and medium window-sign, so window visits show up separately in your web analytics.Print a window sign
Pick your colors, download a PDF, and place it at eye level with a short line such as 'Scan to shop'.Update and review
Change the destination when you change the display, and check when people scan.
Useful extras
Time routingStudio+
Send scans to your booking page during opening hours and to the online shop after closing, based on the scanner's local time.
Language routing
Send phones set to another language to a page you made in that language.
A/B splitStudio+
Split scans between two landing pages by percentage and compare the results in your web analytics.
Scan timeline
See scans by day and time to learn when the window gets attention.
A plan badge means that plan or higher is needed. Paid marketplace templates show their one-time price. Compare plans
CirculateQR vs window poster and plain qr code
Opens your shop from the street
- CirculateQR
- ✓
- Window poster
- ✗
- Plain QR code
- ✓
Change destination without reprinting
- CirculateQR
- ✓
- Window poster
- ✗
- Plain QR code
- ✗
Scan counts by time
- CirculateQR
- ✓
- Window poster
- ✗
- Plain QR code
- ✗
UTM campaign tags
- CirculateQR
- ✓
- Window poster
- ✗
- Plain QR code
- ✓
Different page after closing
- CirculateQR
- Studio plan
- Window poster
- ✗
- Plain QR code
- ✗
| CirculateQR | Window poster | Plain QR code | |
|---|---|---|---|
| Opens your shop from the street | ✓ | ✗ | ✓ |
| Change destination without reprinting | ✓ | ✗ | ✗ |
| Scan counts by time | ✓ | ✗ | ✗ |
| UTM campaign tags | ✓ | ✗ | ✓ |
| Different page after closing | Studio plan | ✗ | ✗ |
✓ yes · ✗ no · △ partly or with extra work
Frequently asked questions
Can the code open something different when the shop is closed?
Yes, with time routing on the Studio plan. On any plan you can change the destination in Studio yourself at any time.
Will it scan through glass?
Usually, if the glass is clean and the code is printed large with good contrast. Test it from the sidewalk before you finish the display.
Can I see sales from the window?
CirculateQR counts scans. With UTM tags on the link, your online shop or web analytics can show what those visitors bought.
What should the code open?
Whatever someone outside can act on: your online shop, a booking page, today's menu, or the items on display.
What happens on the free plan?
A tracked link code is dynamic, so on the free Standard plan it stays live for 14 days after publishing, then pauses. A plain link code with no tracking is static: it never expires, but you can't change it or count scans.
Related pages
More for Retail & Commerce
Features used here
Guides
Start with the Storefront Window template
The template opens in Studio with starter content filled in. Change the text, pick a design and download. The free plan needs no card.