Give viewers a way to act during the ad
To use a QR code in a TV or streaming ad, paste the page viewers should open into the TV & Streaming Ads template in Studio. It adds UTM tags (source qr, medium tv) for your web analytics. Export a large, high-contrast code for your editor and keep it on screen long enough to scan. Afterwards, line up scans by time of day with your airing schedule, and change the landing page any time without re-editing the spot.
Why the printed version falls short
URLs on screen are hard to read and remember
Viewers have a phone in hand but nothing to do with it
TV spots are hard to connect to website visits
Channels and time slots are hard to compare
The landing page is fixed once the spot is produced
TV & Streaming Ads with CirculateQR
Show a link code on screen and viewers open your page on their phone. Scans by time of day show when the spot drove visits.
- Viewers scan the screen and open your page
- Scans by time of day show when the spot drove visits
- Visits tagged with UTM medium tv
- Separate codes for each channel or flight
- Change the destination without re-editing the spot
- Device and approximate city for each scan
How to set it up
Paste the landing page
Open the TV & Streaming Ads template in Studio and paste the page viewers should see.Tag the campaign
Keep source qr and medium tv, and name the spot or campaign.Put it on screen
Export SVG or PDF for your editor. Keep the code large, high contrast and on screen long enough for people to reach for their phone.Read the scan timeline
Compare scans by time of day with your airing schedule to see which spots drove visits.
Useful extras
Scan Timeline
Scans over time let you line up spikes with when each spot aired.
Channel Codes
Create one code per channel, network or streaming service, name each one, and compare their scans.
Device Routing
Send iPhones to the App Store and Android phones to Google Play from one code with the Device block.
End Date
Stop the code working when the campaign ends.
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CirculateQR vs url on screen and phone number
No typing or dialing
- CirculateQR
- ✓
- URL on screen
- ✗
- Phone number
- ✗
Scan counts by time of day
- CirculateQR
- ✓
- URL on screen
- ✗
- Phone number
- △
UTM campaign tags
- CirculateQR
- ✓
- URL on screen
- △
- Phone number
- ✗
Change destination after production
- CirculateQR
- ✓
- URL on screen
- △
- Phone number
- △
App store link by phone type
- CirculateQR
- Studio
- URL on screen
- ✗
- Phone number
- ✗
| CirculateQR | URL on screen | Phone number | |
|---|---|---|---|
| No typing or dialing | ✓ | ✗ | ✗ |
| Scan counts by time of day | ✓ | ✗ | △ |
| UTM campaign tags | ✓ | △ | ✗ |
| Change destination after production | ✓ | △ | △ |
| App store link by phone type | Studio | ✗ | ✗ |
✓ yes · ✗ no · △ partly or with extra work
Frequently asked questions
Can viewers scan a code on a TV?
Usually, if the code is large, high contrast and stays on screen for several seconds. Test it on a real screen from across a room before the spot goes out.
How do I know which airing drove scans?
Look at scans by time and compare them with your airing schedule. For separate channels or services, use a separate code for each.
Does it track sales?
CirculateQR counts scans. The UTM tags let your web analytics tool show what those visitors did after they arrived, including purchases if you track them there.
Can I change the page after the spot is made?
Yes. The code uses a short link, so you can change the destination in Studio without editing the video.
How long will the code keep working?
On a paid plan, while you subscribe and for 14 days after you cancel. On the free plan, codes pause 14 days after publishing, which is short for most campaigns.
Related pages
More for Marketing & Brand
Features used here
Guides
Start with the TV & Streaming Ads template
The template opens in Studio with starter content filled in. Change the text, pick a design and download. The free plan needs no card.